302 – 2901 Sheppard Ave. E.

[email protected]

(647) 508-1088

Privacy Policy

Effective Date: April 21, 2025
Business Name: White Crest Dental
Website: www.WhiteCrestDental.ca
Address: 302-2901 Sheppard Ave. East, Toronto, ON, M1T 3J3
Email: [email protected]

1. Introduction

White Crest Dental (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.WhiteCrestDental.ca. By using our website, you agree to the practices described in this policy.

This policy complies with the General Data Protection Regulation (GDPR), the Personal Information Protection and Electronic Documents Act (PIPEDA), and applicable Ontario privacy laws.

2. Information We Collect

We may collect and process the following types of personal data:

a. Information You Provide Voluntarily

  • Contact forms: name, email address, phone number, message content.
  • Appointment requests: preferred date, reason for visit, additional notes.
  • Medical History Forms: medical conditions, medications, allergies, insurance details, and other sensitive health-related information submitted through our secure online forms.
  • Email communications: when you contact us directly.

b. Information Collected Automatically

  • Log and usage data: IP address, browser type, device information, pages visited, and time spent.
  • Cookies and tracking technologies: to enhance functionality and user experience. (See Section 8 below.)

3. Legal Bases for Processing

Under the GDPR, we process your data based on the following legal bases:

  • Consent: where required, especially for marketing or non-essential cookies.
  • Contract: to fulfill your requests (e.g., scheduling an appointment, reviewing your medical form).
  • Legal obligation: compliance with regulatory and legal duties.
  • Legitimate interests: to manage our clinic and website effectively and securely.

4. How We Use Your Data

We use your personal data to:

  • Respond to inquiries and appointment requests.
  • Review and store medical history for the purpose of providing safe and effective dental care.
  • Provide dental services and related support.
  • Improve website functionality and performance.
  • Send service-related notifications or reminders.
  • Maintain business operations, including analytics and security monitoring.
  • Comply with legal and regulatory obligations.

5. Data Sharing and Disclosure

We do not sell or rent your personal information. We may share your data in the following circumstances:

  • Service providers: with trusted third parties who support our operations (e.g., IT providers, web hosting services), bound by strict confidentiality agreements.
  • Legal and regulatory authorities: if required to comply with applicable laws or to protect our rights or those of others.
  • Business transfers: in the case of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Storage and Retention

  • Personal data is stored securely on servers located in Canada or jurisdictions with adequate data protection standards.
  • Online medical history forms are encrypted and stored securely. Only authorized clinical personnel may access this information.
  • We retain personal data only as long as necessary to fulfill the purposes for which it was collected, including legal and regulatory retention requirements (e.g., medical recordkeeping standards).

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration, including:

  • Encrypted communication via SSL.
  • Firewalls and secure servers.
  • Restricted access to personal data on a need-to-know basis.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is 100% secure.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Understand user preferences.
  • Improve website navigation and experience.
  • Analyze website traffic.

You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Note that disabling cookies may impact website functionality.

9. Medical History Form Privacy

Patients have the option to fill out and submit their Medical History Forms securely through our website. This information is:

  • Encrypted in transit and at rest
  • Stored securely and confidentially
  • Accessed only by authorized dental professionals involved in your care

White Crest Dental does not distribute personal information collected through these forms. Any information submitted is used strictly for internal clinical purposes only and will never be shared without consent, unless required by law.

10. Your Rights (Under GDPR and PIPEDA)

You have the following rights regarding your personal data:

  • Right to access – Request a copy of the personal data we hold about you.
  • Right to rectification – Request that we correct any inaccurate or incomplete information.
  • Right to erasure – Request deletion of your data under certain circumstances.
  • Right to restrict processing – Limit the use of your data under specific conditions.
  • Right to data portability – Request transfer of your data to another organization.
  • Right to object – Object to certain types of processing, including marketing.
  • Right to withdraw consent – Withdraw consent where applicable at any time.

To exercise your rights, please contact us at:
📧 [email protected]
We will respond within 30 days as required by law.

11. Third-Party Websites

Our website may contain links to other websites. While we may provide these as a resource for helpful information or services, we are not responsible for the privacy practices or content of these third-party sites. Please review their policies before submitting personal data.

12. Children’s Privacy

Our website is not intended for children under the age of 16 without parental consent. We do not knowingly collect personal data from children without such consent.

13. Additional Statement on Confidentiality

White Crest Dental does not distribute personal information that is provided through our website. We keep all information confidential and protected; we do not solicit, send junk email, or sell contact info to mailing sites.
Any information you send us is strictly received for internal use only.

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Please review this page periodically to stay informed.

15. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data handling practices, please contact us:

📧 Email: [email protected]
📍 Mail: White Crest Dental
302-2901 Sheppard Ave. East, Toronto, ON, M1T 3J3